What Exactly is Salesforce Sales Cloud?
Salesforce Sales Cloud is the world’s top-rated CRM software.
There’s often some confusion about whether Salesforce Sales Cloud is different than Salesforce. Here’s how Salesforce explains it:
Salesforce is the first company that took CRM to the cloud, enabling companies to access all of their customer information online, from any device, anywhere in the world, 24/7.
The Sales Cloud platform is part of the CRM system that Salesforce offers. The Sales Cloud platform is created especially for salespeople. Because it’s our most popular product, many people say Salesforce when they actually mean the Sales Cloud platform. Now you know!
In short, Salesforce Sales Cloud is a cloud-based CRM platform that keeps information about leads, customers and sales all in one place. There are four different editions of Salesforce Sales Cloud, priced accordingly, to support different business sizes and needs. It’s separate from, but can be connected to the other Salesforce Cloud platforms: Marketing Cloud Service Cloud, Community Cloud, and Analytics Cloud.
It can be used anywhere, anytime
The name says it all. Sales Cloud stores your data in the cloud, which means you can access it from anywhere in the world, at any time of day, and from any device.
Sales data is only effective if it’s up-to-date and accessible, and that’s what Sales Cloud offers.
If your rep is working from home and wanted to log the details of a call with a customer, no problem. Closed a deal on the road? Update the record on the road.
It boosts productivity
Sales Cloud automates the sales process, and uses point-and-click tools to enhance and customize workflows. Using the Sales Path tool, sales managers can customize the stages and steps that reps will follow as they create and maintain records.
It helps reps save time on administrative legwork and visualize what actions they need to take to move a prospect through the pipeline. For sales managers, it assures that records are being filled out correctly and that reps are filling in the information most relevant to the managers’ needs.