Latest Salesforce Marketing Cloud Release in 2021

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  • Post last modified:December 23, 2021

Businesses are steadily trying to reinforce the way they connect with their customers. While customer relief and perceptions have evolved, they genuinely believe that the value a company provides is as valuable as the products it offers. The innovative features of the Salesforce Marketing Cloud January incorporate capabilities to assist, acquire added data to personalize your marketing efforts. It empowers businesses to create an effortless use of these tools to perceive their users better. This release will improve the efficiency of business and furnish a footing over their competition. Let’s take a look at the latest Salesforce Marketing Cloud Release in 2021.

Here are some of the benefits of the Salesforce Marketing Cloud:

  • Obtain more information about your customers than usual.
  • Analyze the impact of every strategy on the customer and assess them to improve the marketing process.
  • Be present with the customers from the beginning to the end of their journey.
  • Plan and optimize your strategy for each stage of your customer lifecycle.
  • Acquire visual data feedback to improve each stage’s interaction.

WhatsApp has over 2 billion uses. It is now one of the preeminent platforms to interact with by many businesses. A Salesforce Marketing Cloud integration would enable an organization to send transactional session Messages to its customers. 

Some of the applications of the new feature are:

  • When a customer purchases a product, companies can send notifications of their purchase through Whatsapp. 
  • Customers are now ready to get updates on their purchase and shipping details.
  • Customers will now be equipped to receive updated transactional details.

Web tag and mobile SDK:

Increase the profile of customers with owned web and behavioural data. 

3.Calculated insights:

Marketers can enrich customer profiles with calculated insights from customer data. These metrics will determine the segmentation process as a criterion in your campaigns.

The Salesforce Marketing Cloud feature will allow the companies to get a holistic view of their customer.

Real-time API data query:

Businesses will now be able to extract data for analytics, personalization, and business intelligence.

Calculated insights:

Marketers can enrich customer profiles with calculated insights from customer data. These metrics will determine the segmentation process as a criterion in your campaigns.

The Salesforce Marketing Cloud feature will allow the companies to get a holistic view of their customer.

Scheduled reports

Data is displayed and shared in CSV Excel, Pivot Table, and PDF format.

Pivot table

Organize, summarize and explore data to view comparison Trends and Patterns. It will analyze the available data and realize email and Journey campaign level data up to the business unit level.

Email to web conversion:

This particular feature provides you with a detailed report on the email campaign and its impacts on traffic and conversion rates. It connects to different data sources, from Google Analytics and journeys. This Marketing Cloud feature allows tracking your customer’s actions by giving a detailed visual report on what works and what is not.