New in the Salesforce Spring 2021

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  • Post last modified:July 20, 2021

As it rolls out the new features, Salesforce is pointing to a survey it conducted, showing that 61 percent of salespeople say their roles have changed permanently since the Covid-19 pandemic began. For instance, just over half expect to travel less than they did before the pandemic.

Consequently, “we’ve reimagined Sales Cloud to guide every company as they rethink the digital sales experience, from leads to coaching to processing revenue,” Warren Wick, Chief Revenue Officer for the Salesforce Sales Cloud, said in a statement.

Salesforce is also introducing Global Models for many Opportunity Scoring, which use aggregate, anonymized customer trends to create sales opportunity scores.

MuleSoft Composer gives enterprises a no-code way to build integrations into Salesforce.

Einstein Conversation Insights analyzes video call transcripts, helping sales teams and managers spot trends in calls, such as whether competitors are getting mentioned more often.

Salesforce Meetings is a new video management system that works with a sales rep’s video conferencing tool of choice — whether it’s Zoom, Google Hangouts, or any other platform, to create a more sales-focused video call experience.

High-Velocity Sales for Opportunities

This lets users leverage sales cadences on any key sales object during any stage of the sales cycle or any stage of a deal. You can track and engage “directly and automatically” on:
Person Account Records

Salesforce Maps Field Safety Kit

This feature helps you prepare for on-site visits with your customers with in-field safety questionnaire templates “triggered for review by account executive” at “check-in/check-out.” It is an extension of COVID safety for users in these pandemic times.