Salesforce Marketing: 7 Beyond Marketing Features for Salesforce

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  • Post category:CRM
  • Post last modified:October 1, 2020

So, you may have been told Salesforce can be a CRM for your company, but we’re here to tell you about how you can run your entire business on with Salesforce Marketing.

Salesforce is an enterprise platform with multiple integrated software applications designed to streamline your business operations. However, there’s a misconception of Salesforce only being suitable for CRM needs.

While Salesforce Marketing, the platform evolved to include marketing automation, salesforce configures price quote (CPQ), customer service, field service, accounting, custom application development, and so much more.

Salesforce has endless possibilities with pre-built apps, integrations, and even the ability to build custom functionality to make Salesforce work exactly how you need it to.

Are you doing everything you can in @Salesforce to make your #SalesProcess easier? Probably not. Check out what @nuvemconsulting is doing to make the process easier in their latest blog.

If you’re wondering how you can make Salesforce all that it can be and is meant to be, continue reading and see how we optimize our client’s platforms.

How to use Salesforce Marketing to optimized marketing automation

Build Customer Connections

It’s easy to know what a customer wants when you’re talking to them, but the buying process starts way before they submit a form or appear on your caller ID.

Salesforce gives you insight into where your customers are coming from, what they’re specifically looking at, and also helps predict what they might want from you.

Knowing this information will allow you to build better customer connections.

Retain Top Prospects

If you’re not engaging with your customers consistently, you’re at risk of losing them. Losing current customers and working to acquire new ones is expensive.

Customer acquisition is about 15 times more costly than customer retention. This means retaining a customer is something you can’t afford to mess up.

Thankfully, Salesforce is great for companies struggling to keep in touch with current customers.

Salesforce has a couple of ways to retain customers:

  1. Use Salesforce integrations to get customer data in one place. Customer support and service apps, like Salesforce Service Cloud, are easy to integrate into Salesforce to keep everything together.
  2. Personalize your approach. If you know which products or services prospects are focusing on your website, use it to your advantage by personalizing your sales pitch. Even better – see all your customer orders and service tickets in one place to more easily tailor suggestions.
  3. See who’s inactive and re-engage with them. When you notice customers start to slip, loop them into an automated email workflow and offer them other products they may like.

There’s a lot more where these came from too! Customer retention is an incredibly important aspect of the sales process and one you shouldn’t ignore. Let’s Talk with Best Salesforce consultant company in the United States